MAUVAIS TON

MAUVAIS TON Wine Guide represents a sophisticated exploration of the 'anti-aesthetic' movement, masterfully reclaiming elements traditionally labeled as kitsch or 'bad taste' and elevating them into a high-fashion visual language. This project showcases a deep technical command of typography and layout, utilizing aggressive contrast and experimental grids to create a brand identity that is both jarring and undeniably premium.

 
MAUVAIS TON (adj.)
–  unacceptable behavior in a polite society.
 

MAUVAIS TON – Wine Guide
Contact Victoria: victorialagroue@gmail.com

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